-- A basic brochure / info website for a small company dealing in consumables under the ABC Metallurgicals brand name. These products are required by (and sold to) Steel Plants & Foundries, who use ABC's products in their own manufacturing process. These customers today are located mostly in West Bengal and a few other areas of India where Steel Plants and Foundries are concentrated. The business straddles multiple components:
- ABCm.Co - the holding entity (analogous to 'holding company'), can have its Home Page (simple and very professional-looking) just providing links to the below components. Just 1 page mentioning this info (browse to existing website to see how this is, now).
| Metallurgical Consumables, Chemicals, Engineering Consulting |
- www.ABCmCo.com - ABCmCo Pvt Ltd - an entity engaged in manufacturing consumable goods that are used in applications where they come in direct physical contact with liquid metals (at very high temperatures).
- Markets and handles metallurgical products under the "ABC Metallurgicals" brand name.
- Also engaged in
engineering, consulting and other services related to the Metallurgy industry.
- Contact info different, will be provided.
- No logo or cognitive identity development around "ABCmCo Pvt Ltd", only around "ABCm.Co".
- www.abcmetallurgicals.com - ABC Metallurgicals Pvt Ltd - a lrgacy entity engaged in manufacturing consumable goods that are used in applications where they come in direct physical contact with liquid metals (at very high temperatures).
- Just 1 page mentioning this info.
- Content to be copied (initially) from curren site.
- No logo or cognitive identity development around "ABC Metallurgicals Pvt Ltd" or "ABC Metallurgicals", only around "ABCm.Co".
- www.ABCmetCorp.com - ABCmetCorp - an unit/division of ABCmCo Pvt Ltd engaged in
trading, sourcing/merchandising, export/import, etc.
- Just 1 page mentioning this info.
- Contact info same as on www.ABCMCO.com.
- No logo or cognitive identity development around "ABCmetCorp", only around "ABCm.Co".
- ABCm.Co's web presense must be built with the following in mind:
- The most basic info, and a small, minimalistic, yet very professional-looking website, revealing very little information.
- NO e-Commerce.
- A minimal listing / gallery of products handled by the company .
- This is a small B-2-B operation. We are unlikely to reach new customers in India using our website. On the contrary, any information we reveal on our website can potentially be used by our competitors in some manner that is not in our best interests.
- Target audience is new customers outside India – international buyers of the products, focusing on S.E. Asia, the Middle East, EU, etc.
|
